Pay-per-lead calculator
Angi is worth it when the jobs you win create enough profit to cover every lead you buy, not only the leads that close. Enter the lead price, monthly volume, close rate, and profit per job to calculate your break-even customers and the highest lead cost your business can afford.
Check the offerAbout 15 leads a month at your close rate.
$6,000 total cost ÷ $200 kept per customer = 30 customers, spread across 6 active months.
At 5 out of 20, you need 21 leads a month. At 9 out of 20, you need 12.
The practical view
You are paying for introductions to homeowners who may contact several providers. Fast follow-up and job fit affect the result, but the decision still comes back to total lead cost and customer profit.
Example: a steady month of purchased leads measured against completed jobs. Change any number in the calculator to replace the example with your business.
Build the real total
Include all charged contacts, membership or setup fees, staff follow-up time, and any leads that were not credited. Measure the full batch rather than selecting only successful jobs.
Before you sign
Confirm lead filters, geographic controls, dispute procedures, spending limits, and cancellation terms in writing. Make sure the test period is long enough to measure but short enough to limit downside.
Read the result
Compare total lead cost with profit from completed jobs. A few profitable jobs do not prove the source worked if the full group of paid leads lost money.
Keep one row per lead with source, cost, response, estimate, sale, and job profit. Review the total, not a few good wins.
Straight answers
Keep checking the pitch
Running a nonprofit? The nonprofit version is coming separately.