Free planning tools

Marketing calculators for small businesses

Choose the offer or decision you need to check. Every calculator uses the same shared break-even method and stores nothing.

Free small-business calculator

Is this marketing worth it?

Calculate how many customers a marketing pitch needs to bring in, what it must earn back, and the most you should pay.

SEO break-even calculator

See how many customers an SEO agency must bring in, account for the wait before results, and calculate what the offer is worth.

SEO timing calculator

See how an SEO ramp-up changes the customers needed each active month and the cash required before the work pays back.

Google Ads break-even calculator

Calculate the customers, leads, and return on ad spend Google Ads needs to repay your budget and management fee.

Facebook Ads break-even calculator

Test a Facebook or Instagram ad pitch using your profit, close rate, ad budget, and full management cost.

Pay-per-lead calculator

Compare Thumbtack lead costs with your close rate and profit per job to see how many customers you need.

Pay-per-lead calculator

Test Angi or HomeAdvisor lead costs against your close rate, profit per job, capacity, and full monthly spend.

Side-by-side calculator

Compare an SEO retainer and paid search budget with the same business numbers to see break-even customers and timing.

Free ROAS calculator

Calculate the return on ad spend your ads need before they begin producing profit.

Free CAC calculator

Calculate acquisition cost and compare it with first-sale and repeat-customer profit before approving a marketing spend.