Facebook Ads break-even calculator
Facebook and Instagram ads are worth it when the profit from customers they create is greater than the full campaign cost. Because people may not be actively searching, count qualified leads and paying customers rather than reach or clicks. Use your numbers to set a break-even target before spending.
Check the offerAbout 19 leads a month at your close rate.
$7,800 total cost ÷ $200 kept per customer = 39 customers, spread across 6 active months.
At 5 out of 20, you need 27 leads a month. At 9 out of 20, you need 15.
The practical view
Your budget pays to reach selected audiences. Management may cover creative testing, targeting, landing pages, and measurement. Reach is an input, not a business result.
Example: a monthly social ad budget with a separate management fee. Change any number in the calculator to replace the example with your business.
Build the real total
Include media spend, management, creative production, landing pages, tracking tools, and the time spent following up. Count required creative refreshes even when billed separately.
Before you sign
Clarify who owns the account, audience data, creative, and landing pages. Set a test budget and define a qualified lead before launch.
Read the result
Reach and clicks can explain what happened, but they do not determine whether the campaign paid back. Use qualified leads, customers, and profit for the decision.
Use a dedicated landing page and tagged links, then connect each lead to a sale in a simple monthly tally.
Straight answers
Keep checking the pitch
Running a nonprofit? The nonprofit version is coming separately.