Pay-per-lead calculator
Thumbtack is worth it when the profit from jobs you win is greater than what you spend on all the leads, including the ones that do not hire you. Enter your cost per lead, lead volume, close rate, and profit per job to see the maximum lead price your business can support.
Check the offerAbout 15 leads a month at your close rate.
$6,000 total cost ÷ $200 kept per customer = 30 customers, spread across 6 active months.
At 5 out of 20, you need 21 leads a month. At 9 out of 20, you need 12.
The practical view
You pay for opportunities to quote or connect, not completed jobs. Your response process and close rate are part of the economics.
Example: 20 leads each month, with seven out of 20 becoming customers. Change any number in the calculator to replace the example with your business.
Build the real total
Count every paid lead, including leads that do not answer or hire you, unless a credit is actually issued. Add the time spent replying, quoting, and disputing poor matches.
Before you sign
Review service-area controls, lead categories, dispute rules, budget caps, and cancellation terms. Test with a limit your business can afford to lose while learning its close rate.
Read the result
The maximum lead price depends on your profit per job and close rate. A lower close rate quickly reduces what each opportunity is worth.
Log every lead, whether you responded, whether it matched, whether it became a job, and the profit from that job.
Straight answers
Keep checking the pitch
Running a nonprofit? The nonprofit version is coming separately.