Google Ads break-even calculator
Google Ads are worth it when the profit from customers produced by the ads covers both ad spend and management costs. Enter your budget, average sale, profit, and close rate to find the leads you need, your break-even return on ad spend, and the most you can pay per lead.
Check the offerAbout 19 leads a month at your close rate.
$7,800 total cost ÷ $200 kept per customer = 39 customers, spread across 6 active months.
At 5 out of 20, you need 27 leads a month. At 9 out of 20, you need 15.
The practical view
Your ad budget buys clicks through an auction. Management covers targeting, ads, landing pages, and measurement. Judge the combined cost against customers, not clicks alone.
Example: a $1,000 monthly ad budget plus a $300 management fee. Change any number in the calculator to replace the example with your business.
Build the real total
Combine ad spend, management, landing-page work, call tracking, creative, and setup fees. ROAS reported by the ad platform may exclude several of these costs.
Before you sign
Keep ownership of the ad account and conversion data. Agree on budget limits, lead-quality checks, and how quickly poor search terms or ads will be corrected.
Read the result
The customer and lead targets are the minimum needed to recover both media and management costs. Compare confirmed customer profit with the full campaign bill.
Track calls and forms from ads, import qualified outcomes when possible, and record which leads become paying customers.
Straight answers
Keep checking the pitch
Running a nonprofit? The nonprofit version is coming separately.