Free ROAS calculator
Break-even ROAS is the sales revenue your ads must produce for each dollar of ad spend before profit begins. It depends on the share of each sale you keep, not a universal benchmark. Enter your average sale and what you keep to calculate your own threshold.
Check the offerFor every $1 in ad spend, you need $2 in sales.
$6,000 total cost ÷ $200 kept per customer = 30 customers, spread across 6 active months.
At 5 out of 20, you need 21 leads a month. At 9 out of 20, you need 12.
The practical view
ROAS compares sales revenue with ad spend. It does not include every business cost unless those costs are reflected in what you keep from a sale.
Example: a business that keeps half of each sale needs $2 in sales for each $1 of ad spend to break even. Change any number in the calculator to replace the example with your business.
Build the real total
ROAS uses ad spend in its denominator. Management, creative, software, refunds, and fulfillment still matter to the wider profit decision even when they are outside the platform's ROAS report.
Before you sign
Agree on which revenue source is used, how returns and cancellations are handled, and whether the target covers ad spend alone or the complete campaign.
Read the result
Your break-even ROAS is a floor based on the share of a sale you keep. Results above it may still fall short after costs that were not included in that margin.
Use confirmed sales revenue from ad-attributed customers, then separately compare total campaign cost with customer profit.
Straight answers
Keep checking the pitch
Running a nonprofit? The nonprofit version is coming separately.